In the fall of 2019, BoxyCharm was preparing to up their game by introducing several new features to subscription packages, including Choice, Complexion Swatching, Add-ons, and Pop-Up E-commerce stores. This was a big bet with a lot of moving parts and it had to be done right. That meant an overhaul of the company’s brand book and style guide.
The font, Poppins, came under review first. I redefined our type treatment and styles, pushing for bolder styles across our creatives. I added an accent color (medium pink) to our palette, which gave the BoxyCharm brand a little extra charm. After a full assessment, the 2.0 version of BoxyCharm’s brand book was rolled out for company-wide implementation
IT's poppins' & It's bold
It's poppin's & it's bold, but bit a smaller.
Event details and info that our Charmers need to know.
For CTA stuff like that. SIS.
Mostly discloumers, so don't hold us to it.
PANTONE 11-0601 TPX
My interest in digital design began at age 14, when I taught myself Adobe After Effects on my family’s desktop computer. With only 512mb of ram, it was an arduous task. I eventually moved on to better hardware and more sophisticated design programs. I made great friends with cameras and video equipment.
I have photographed more than 30 music festivals, including Coachella, EDC Las Vegas, and Tomorrowland. I also enjoyed a side hustle/passion project in stage lighting, and served as the Lighting Director for more than 20 concerts at a variety of venues.
I am a self-starter. I have a 100% hands-on approach when it comes to both my personal and professional projects to make sure that my vision comes to life. Outside of my creative endeavors, I spend time in the great outdoors, travel as much as possible (pre-pandemic, of course!), tackle extreme capers like highline, and will try anything else that expands my world view.
Born and raised in Michigan. Lived the LA life for 5 years. Currently kicking it in Florida, but willing to go just about anywhere for the next great adventure.